Achieving Personalization at Scale

This roundtable discussion with Aimee Burke, Senior Customer Success Manager, explored personalization in modern retailing. We learned how airlines are embracing personalization today and tomorrow, and how PROS products can assist in this journey. Topics included request-specific pricing, dynamic ancillary pricing, geolocation, URL parameters, ancillaries, vacation packages, and more.

 

What did you learn that will best help your personalization strategy this year?