Lufthansa Group's Journey Toward Modern Airline Retailing

In this session, Lufthansa Group shared their journey towards Modern Airline Retailing. We discussed the current industry landscape, discussed preparedness for transformation, and outlined foundational strategies for implementation. Jost Daft, Head of Order Transformation with Lufthansa Group, also explored the anticipated challenges and explored future perspectives on order management.

 

What key takeaways or strategies from Lufthansa Group's journey are you excited to apply to your own transformation efforts?