Willingness-to-Pay: Leveraging AI to Liberate Analysts from Manual Availability Rules Management

This breakout session explored forecasting based on price sensitivity instead of manual availability. We learned the A to Z of willingness-to-pay forecasting from airlines and PROS experts, discovering how this innovation helps combat buy-down and drive incremental revenue. Additionally, we examined how it lays the foundation for class-free revenue management, dynamic pricing, and true offer optimization.

 

After attending this session, how will you be updating your forecasting and revenue management practices?