Innovation for the Next Generation of Offers
It is event season in the airline industry, and PROS is excited to announce the PROS Platform Travel Fall Release 2024—a testament to our relentless efforts to help our airline customers outperform by extracting more value and efficiency for their business. Join us as we explore the latest enhancements around airline Offer Management or click on the links below to find out more.
Offer Optimization: More Capabilities to Improve Forecasting, Pricing and Availability Control
This Fall Release is underpinned by Offer Optimization enhancements that enable RM analysts to better use the PROS systems. From improved new market forecasting to managing more granular pricing and availability controls, here are the latest improvements in PROS Revenue Management (RM) and PROS Real-Time Dynamic Pricing (RTDP) software.
- Willingness-to-pay Sponsorship in PROS RM: Getting forecasts for new markets is now easier and quicker! With the Willingness-to-pay Sponsorship feature, RM analysts can now be more efficient and benefit from improved predictability for new markets by understanding their future behavior with this simpler sponsorship logic.
Find out all about how Willingness-to-pay Sponsorship works in PROS Connect.
Analysis without Willingness-to-pay Sponsorship
Analysis with Willingness-to-pay Sponsorship
- Tailored data display in the RM workflow: With this UI enhancement, airlines can now customize the volume of data loaded by default for display on the charts Historical/Forecast and Show-up Rates, interpreting only what’s most relevant for managing their markets.
- RM Science research: In addition to the newly released features, the PROS science team is actively engaged with several of our Offer Marketing airline customers to deliver shopping data-based RM forecast influences. The goal is to research and evaluate how real-time shopping data impacts forecasting so analysts can notice demand patterns as they emerge and make smarter decisions. Stay tuned for more to come here!
- Improved availability with PROS RTDP for connections with a Nego Block: Using the Nego Shift Segment Rule in PROS RTDP, RM analysts can now increase capacity on an O&D flight in cases when a segment has Nego Block present. This allows accepting bookings for flights in scenarios where a Nego Block is impacting sales.
Find out how the Nego Shift Segment Rule works in PROS Connect.
- Competitive strategies in Metal Neutrality in PROS RTDP: Metal neutrality is the concept that the same availability and price strategies are applied irrespective of the operating carrier and the marketing carrier. To ensure consistent pricing across partner airlines, competitive strategies are now consistent with other availability strategies under metal neutrality.
Find out how Competitive Strategies in Metal Neutrality work in PROS Connect.
Offer Creation and Retailing: Robust Pricing Flexibility in Compliance with Industry Standards
The focus of the enhancements in PROS Offer Creation and Retailing capabilities is on pricing flexibility. PROS is bringing robust configurability to airline analysts so they can leverage the latest industry standards to meet their business needs. Here are the latest improvements in PROS Shopping & Repricing, and PROS Ancillary Merchandising.
- Price flexibility with extended price modifications: PROS supports a robust Price Modification feature that allows dynamic pricing based on parameters like market, fare preferences, point of sale, passenger type, and more. The feature has been extended to allow even more pricing flexibility based on tariff number, rule number, and ticket designator.
Find out how the extension of the Price Modifications feature works in PROS Connect.
Price Modification rules in PROS Shopping
- Support of the new additional ATPCO fee types: ATPCO has introduced new carrier-imposed fee codes 6H, 6I, 6J, 6K supported by PROS Shopping. Using the new industry codes, airline analysts can now pre-define additional charges and modify their prices as the market demands.
- Ticket fee for re-shopping: Airlines can now introduce additional reissue ticketing fees for ticket change requests as an additional revenue generation tool. The reissue charge is triggered automatically and, for more price flexibility, can be determined based on a variety of parameters.
Find out how the Ticket Fee for re-shopping works in PROS Connect.
- Brand/bucket downgrade restriction during ticket change: With this enhancement airlines can now upsell to higher brands or fare buckets during flight re-shopping as new itineraries during ticket change can be restricted to higher or the same brand (fare bucket) options.
Find out how the Bucket/Brand Downgrade restriction works in PROS Connect.
- Price flexibility for excess baggage charges: Using the Baggage Charge Price Alteration feature for excess baggage, analysts can now ensure accurate pricing for every single additional baggage piece. The processing is fully automated through a simpler and more efficient configuration of the excess occurrence in PROS Merchandising system.
Baggage Charge Price Alteration in PROS Merchandising system
- ATPCO tax calculation for external services: With this capability, airlines can now apply precise tax calculation for any external service that is not maintained, managed, and priced in PROS Merchandising system. This enhancement expands tax processing to 3rd party ancillaries, beyond ATPCO and PROS managed catalogs, ensuring better revenue collection.
Find out how the ATPCO tax calculation for external services works in PROS Connect.
- ATPCO tax calculation based on seat characteristics: With this enhancement, the system now supports accurate tax calculation for seat services based on specific seat characteristics such as legroom, aisle or window seat.
Find out how the ATPCO tax calculation based on seat characteristics works in PROS Connect.
Offer Marketing: Enhanced Efficiency, Personalization, and Targeted Campaign Management
airTRFX
New airTRFX’s updates reduce the time spent on creating custom pages by simplifying the process of adding airModules and introduce a save draft and preview functionality. These enhancements improve overall productivity and provide users with greater flexibility when managing their work.
- Custom Page UI Revamp with Draft, Preview, and Publish Feature: Page creation is now faster and more intuitive than ever. With a brand-new save draft feature, users can now start, save, revisit, and preview their work at any time.
- Ability to browse recently edited modules and add multiple modules at once to custom pages: The process of adding airModules has been streamlined, allowing for quicker and easier additions, including the ability to add multiple modules at once and easily access recently created ones. This upgrade significantly enhances both efficiency and user experience.
Find out all about these features in PROS airTRFX in PROS Connect.
airModules
The new features enhance efficiency by allowing airlines to dynamically sort and display fares based on their marketing goals. Personalization is significantly improved with geolocation-based displays, while the new subtitle feature boosts SEO. These enhancements help airlines cater to diverse audiences, increasing engagement and conversion rates.
- Dynamic Pricing airModules (Native to airTRFX Control): Our latest update introduces powerful new enhancements for Pricing airModules, enabling airlines to customize fare sorting and personalization with ease. New dynamic sorting capabilities in native dynamic pricing airModules allow users to arrange fares by criteria such as price, departure date, trip length, and more. The ability to highlight specific routes in a specific placement for maximum visibility provides added flexibility.
AQUI
Also, the Headline Pricing airModule has been enhanced with geolocation-based dynamic fare displays, support for Awards, and subtitle configurations to boost SEO and user engagement.
- airModules: Aligned with the Dynamic Pricing airModules, the Inspirational airModules now feature filtering for Cash vs Awards and multi-currency options, broadening reach and driving engagement.
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airSEM
airSEM has launched the Template Selection feature that can significantly boost ROI for airline marketing teams by optimizing campaign structures and improving naming conventions.
- airSEM Template Selection via airBLDR: airBLDR's new Template Selection feature streamlines campaign creation by allowing airlines to choose from pre-configured campaign and ad-group templates. This enhancement optimizes both new and existing campaigns by simplifying the relaunch process with updated naming conventions, improving campaign management efficiency and effectiveness. Airlines can also better target their campaigns based on the volume of routes within a specific market.
Data Analytics
New data updates aim to improve decision-making through better data filtering and insights. As a result, airlines can optimize budget allocations, quickly prioritize actions, identify key opportunities, and enhance customer engagement with more targeted marketing efforts.
- New Impact Category Filter for the airTRFX Control Recommendations Page: Allows users to easily sort recommendations based on their impact level, simplifying the management process. Users can select a certain category and see recommendations impacting that category.
- New Data Driven airTRFX recommendations: Offer personalized insights to improve engagement like:
- Include routes based on incrementality in Dynamic Price airModules
- Product Upgrade - Promote Branded Fare Classes
- Product Upgrade - Integrate with FastSearch
- New Dashboard Showcasing Optimizations for the Route Search Interval Dashboard: By tracking and analyzing historical search data, the new Route Search Interval Dashboard provides insights into route search frequency for better fare updates. Users can gain valuable information into the average time intervals between searches for specific travel routes. This information helps identify frequently searched routes (e.g., every 12 hours), making it easier to determine which routes should be prioritized in the Fare Refresher list for timely and accurate fare updates.
Learn more about the latest innovations from the PROS Platform Travel Fall Release 2024 in PROS Connect.
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