ExxonMobil, one of the largest energy companies in the world, is tackling huge global challenges. Safely and responsibly meeting the global demand for energy is one of these challenges. Bringing affordable and sustainable energy solutions to the world is another. These are complex puzzles that requi

Land O’Lakes sells over 300 different kinds of dairy-based food items, operating facilities in all 50 states and in more than 60 countries worldwide. Cooperative members supply 12 billion pounds of milk to these facilities every year to create butters and spreads, cheese, eggs, milk, and other consu

The Customer Founded in 1921, Wilbur-Ellis is a global services leader in precision agriculture technology and products, as well as animal feed and specialty chemicals industries within agribusiness. Headquartered in San Francisco, the company has 4,400 employees committed to developing strong relat

The Customer The Hyatt Inclusive Collection comprises 10 luxury all-inclusive resort brands catering to various travel styles. With over 100 resorts across Mexico, the Caribbean, Central America, and Europe, it’s one of the world's largest selections of all-inclusive hotels. The Hyatt Inclusive Coll

Summary Founded in 1947, Copa Airlines flies to over 80 destinations in 33 countries in the Americas. The Panamanian airline wanted to increase the click-through rate (CTR) and conversion rate of their Search Engine Marketing (SEM) campaigns for paid search in their domestic and international market

This healthcare company delivers high-quality healthcare to self-pay and National Healthcare System (NHS) patients across the UK in the areas of neurology, general surgery, orthopedics, oncology, and gynecology. With long wait times for quotes, the company knew that their pricing and quoting for pat

Frontier Airlines wanted to see if real-time fares in email would have a significant impact on their Click Through Rate (CTR) and conversion rate. Using the real-time fare and light information from PROS airWire combined with the dynamic email capability of Movable Ink, they were able to send emails

Summary Cape Air partnered with PROS to develop comprehensive Search Engine Marketing (SEM) campaigns to promote all of their routes. Cape Air’s revenue from SEM campaigns rose more than 6x in the first 60 day period, revealing the effectiveness of the campaigns and ad structure. The Challenge Cape

The customer airBaltic is the leading airline in the Baltics. For 3 decades the airline has been connecting the Baltics with more than 70 destinations in Europe, the Middle East, North Africa, and the Caucasus region, today serving more than 130 routes from 5 bases. To support its growth vision airB

Summary United Airlines used airTRFX to create more than 60 custom pages for their campaign to promote travel to U.S. National Parks. Their focus on SEO optimization ensured first-page results for their U.S. National Parks campaign. United fully capitalized on the campaign by linking it to its home

Best-in-class forecasting and AI-powered group sales capabilities chief among deciding factors as Saudia strives to improve profitability in 2024 Here at PROS, we love welcoming new customers and helping them to achieve their revenue and profitability goals. Today, we are excited to announce that Sa

This high-tech company is one of the worlds leading manufacturers and is constantly transforming its own internal processes, including the best way to achieve pricing effectiveness, while providing faster, superior service to customers. A Problem Too Big for Spreadsheets The pricing complexities at

Auto-Wares Group of Companies is an automotive parts company headquartered in Grand Rapids, Michigan, with a distribution network throughout the Midwest. The family-owned company has grown substantially from its beginning in 1976, and now provides extensive inventory, product knowledge, and full-ser

Watch as Ramesh Anantharaman, SVP Revenue Management at flydubai, describes his long-standing partnership with PROS and how the deep understanding and trust-filled relationship is helping both the carrier and PROS advance together as a team.

Hervé Charbonnier, eCommerce Manager at Saint-Gobain Building Glass Europe, breaks down how PROS

Challenge airBaltic, a regional full-service carrier from the Baltics, is a relentless innovator, pushing beyond the constraints of legacy standards. Serving more than 70 destinations across Europe, the Middle East and the CIS, the was looking to ensure the best digital shopping experience on its we

Challenge The Lufthansa Group (LHG), Europe’s biggest group of airline brands, was looking for more control and freedom to retail to their growing network of metasearchers (MSEs). MSEs are really important to the airline group for reach, especially in the markets where the airline brand is not very

While you may not know the company name WACKER, you have likely encountered its products. The $5 billion company based in Munich, with operations around the world, provides specialty chemical products that are found in countless applications and everyday items, from cosmetic powders to solar cells t

The customer Cyprus Airways is the flag carrier of the Republic of Cyprus – an island in the east Mediterranean. Its brand dates back to the 1940s and today, fully relaunched, the airline serves 17 destinations in Europe and the Middle East, carrying over half a million passengers annually on modern

Summary The significance of Search Engine Marketing (SEM) lies in its capacity to enhance visibility on search engine results pages. Not only does it boost awareness by up to 80%, but the Pay-Per-Click (PPC) model also enables businesses to customize campaigns effectively. This allows airlines to co