Industry Insights

In a world full of ads, notifications, and content overload, email still holds its ground as one of the most effective marketing channels. But successful email campaigns require more than a catchy subject line. You need the right tools, smart strategy, and experts who know what works. That’s where e

In today’s fast-paced and competitive market, companies must leverage intelligent technology to streamline operations, close deals faster, and boost profitability. Tools like those offered by leading CPQ software vendors, along with advanced pricing tools software, dynamic pricing software, and stra

In the Indian complicated zone of rules, one does not choose to comply, that would be suicidal, compliance is required. Regardless of whether you are a startup, a small and medium sized enterprise, or a large company, the closed eyes on statutory compliance may cause fines, the unstable functioning

Statutory obligations are no longer the bureaucratic challenges that one first meets with regarding any kind of business but perhaps the lifelines that they are now sustaining within the current ever-changing regulatory environment which impacts greatly on a businesses credibility. As an owner of a

The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing by Stephan M. Liozu and Andreas Hinterhuber. The book shares case studies and best practices from industry and academia worldwide, shini

The phrase "dynamic pricing" continues to be a hot topic in the airline industry. However, the definition of the phrase seems to vary. I wrote this blog to clarify what the PROS stance on the phrase is. Regardless of the exact way it is defined, the common theme is that the static nature of fare cla

Food companies are faced with the challenges of narrow margins, volatile commodity prices, limited visibility into the effectiveness of spend, slow reactions to market changes, and lengthy quote turnaround times; don’t face these challenges with manual processes and legacy systems. Download this gui

Chemical companies are faced with the challenges of supply chain restraints, fluctuating feedstock prices, environmental regulations, and changing consumers demands. How are you growing market share and margins through the complexities of the market? See the guide below to learn: Strategies for navi

In an industry where a vast array of products are delivered to diverse customers through multiple channels, the need for efficient digital strategies have never been more crucial. The PROS Platform empowers distributors to automate pricing and sales processes to optimize the customer experience and

Executive Summary The chemical industry has historically struggled with pricing its products and earning healthy margins. This problem has only gotten worse in recent times due to intense competition, increasing demands from customers, consumers, regulatory agencies, and the accelerated pace of chan