Industry Insights

In an industry where a vast array of products are delivered to diverse customers through multiple channels, the need for efficient digital strategies have never been more crucial. The PROS Platform empowers distributors to automate pricing and sales processes to optimize the customer experience and

Executive Summary   The chemical industry has historically struggled with pricing its products and earning healthy margins. This problem has only gotten worse in recent times due to intense competition, increasing demands from customers, consumers, regulatory  agencies, and the accele

In my last blog post, I delved into the potential of AI to create a price advantage for companies. A key strength of AI lies in its capacity to eliminate inefficiencies that often plague manual and human judgment-driven pricing processes. Enhancing productivity stands as a paramount objectiv

Modern buyers expect quick turnaround and accurate price quotes right out the gate. When your sales team is unequipped with the proper tools to confidently deliver winning prices, the customer experience can be tarnished, leading to lost sales. PROS AI-based price optimization software is built

In our book, "The Price Advantage," we stressed the significance of the price advantage as a core capability accessible to nearly every company. While businesses often focus on various advantages like cost, distribution, technology, innovation, brand, and service, a price advantage enables a company

The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing by Stephan M. Liozu and Andreas Hinterhuber. The book shares case studies and best practices from industry and academia worldwide, shini

Have you noticed how more and more people prefer to do business online these days? It's become pretty clear that pricing is a huge factor in the digital world, and companies need to step up their game to meet customer demands. Unfortunately, many companies are struggling to adapt to this new environ

Have you ever been frustrated by a website that's hard to navigate, doesn't give you the information you need, or makes it difficult to find the right price? You're not alone. As it turns out, B2B buyers have been experiencing these same issues, and they're demanding a better experience when it come

Pricing used to be an overlooked aspect of business strategy, with many companies taking a haphazard approach to setting prices. However, this all changed in 1992, when an article in the Harvard Business Review highlighted the impact that optimized pricing could have on a company's profitability. Th

There are so many reasons to invest in configure price quote software (CPQ), such as automating and speeding up the sales process, but, from a profitable growth standpoint, the reason that speaks the loudest is this: CPQ returns $6.22 for every dollar spent. A study by Nucleus Research revealed