Industry Insights

The phrase "dynamic pricing" continues to be a hot topic in the airline industry. However, the definition of the phrase seems to vary.  I wrote this blog to clarify what the PROS stance on the phrase is.  Regardless of the exact way it is defined, the common theme is that the static natur

Food companies are faced with the challenges of narrow margins, volatile commodity prices, limited visibility into the effectiveness of spend, slow reactions to market changes, and lengthy quote turnaround times; don’t face these challenges with manual processes and legacy systems. Download th

Chemical companies are faced with the challenges of supply chain restraints, fluctuating feedstock prices, environmental regulations, and changing consumers demands. How are you growing market share and margins through the complexities of the market? See the guide below to learn: Strategies for nav

In an industry where a vast array of products are delivered to diverse customers through multiple channels, the need for efficient digital strategies have never been more crucial. The PROS Platform empowers distributors to automate pricing and sales processes to optimize the customer experience and

Executive Summary   The chemical industry has historically struggled with pricing its products and earning healthy margins. This problem has only gotten worse in recent times due to intense competition, increasing demands from customers, consumers, regulatory  agencies, and the accele

In my last blog post, I delved into the potential of AI to create a price advantage for companies. A key strength of AI lies in its capacity to eliminate inefficiencies that often plague manual and human judgment-driven pricing processes. Enhancing productivity stands as a paramount objectiv

Modern buyers expect quick turnaround and accurate price quotes right out the gate. When your sales team is unequipped with the proper tools to confidently deliver winning prices, the customer experience can be tarnished, leading to lost sales. PROS AI-based price optimization software is built

In our book, "The Price Advantage," we stressed the significance of the price advantage as a core capability accessible to nearly every company. While businesses often focus on various advantages like cost, distribution, technology, innovation, brand, and service, a price advantage enables a company

The following blog post summarizes a chapter I recently contributed to “Digital Pricing Strategy,” a comprehensive, hands-on guide to understanding digital pricing by Stephan M. Liozu and Andreas Hinterhuber. The book shares case studies and best practices from industry and academia worldwide, shini

Have you noticed how more and more people prefer to do business online these days? It's become pretty clear that pricing is a huge factor in the digital world, and companies need to step up their game to meet customer demands. Unfortunately, many companies are struggling to adapt to this new environ