Travel Recorded Sessions

This breakout session focused on the importance of SEO in acquiring and converting new customers for airlines. We explored how effective SEO strategies enhance organic performance, ensuring airlines appear in all relevant queries. We heard how airlines leverage their organic channel to drive direct

This breakout session highlighted the significant role NDC (New Distribution Capability) plays in the industry's transformation to modern airline retailing. We learned how Air Europa is deploying NDC as a key part of their retailing strategy, providing accurate, real-time dynamic offers across chann

Wondering about how airlines can boost revenue using their own shopping and SEO data? This session explored ways to drive customer acquisition and revenue growth by leveraging this valuable data. We learned how over 100 airlines use these strategies to enhance load factor, increase search volume, an

As airlines transition to Offers and Orders, they are embracing offer optimization strategies like dynamic pricing for flights and dynamic ancillary bundling for optional services. But how can airlines consistently implement and distribute these optimized offers? In this panel, industry experts shar

This session with PROS experts defined the roadmap to commercial autonomy as the airline industry transitions to modern retailing through Offers and Orders. To succeed, airlines need to let go of their legacy past and gain full commercial autonomy. After discussing how we can rethink the commercial

The next decade will bring profound changes for airlines, affecting infrastructure, commercial operations, and customer experience. This session with Jost Daft, Head of Order Transformation at Lufthansa Group, and Surain Adyanthaya, President of PROS Travel, zoomed in on the massive implications of

In this session with Daniel Friedli, Managing Director and Partner with Travel in Motion, Surain Adyanthaya, President of Travel at PROS, and Serdar Gürbüz, SVP of Customer Solutions (Commercial Systems) & Analytics with Turkish Airlines, explored the profound changes the next decade w

Airline revenue management is undergoing significant transformation as the industry evolves. In this session, Justin Jander, Senior Director of Product Management at PROS, and Florian Martin, Head of Business Development and Methods and Solutions at Lufthansa Group, shared groundbreaking advancement

This breakout session delved into the essential role of core revenue management capabilities and functionality in offer optimization. As the industry shifts to offer and order management, we explored the future of revenue management, examining which capabilities to prioritize or deprioritize. What'

This breakout session explored forecasting based on price sensitivity instead of manual availability. We learned the A to Z of willingness-to-pay forecasting from airlines and PROS experts, discovering how this innovation helps combat buy-down and drive incremental revenue. Additionally, we examined