Travel Recorded Sessions

Travel Recorded Sessions

Access Outperform Travel sessions here. Leave questions and comments to continue the conversation with speakers and attendees.

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Travel Breakout Session "Optimizing Airline Visibility by Boosting Organic Search Success"

This breakout session focused on the importance of SEO in acquiring and converting new customers for airlines. We explored how effective SEO strategies enhance organic performance, ensuring airlines appear in all relevant queries. We heard how airlines leverage their organic channel to drive direct

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Travel Breakout Session "Modern Airline Retailing: Moving from NDC to Dynamic Airline Offers"

This breakout session highlighted the significant role NDC (New Distribution Capability) plays in the industry's transformation to modern airline retailing. We learned how Air Europa is deploying NDC as a key part of their retailing strategy, providing accurate, real-time dynamic offers across chann

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Breakout Session Video "Unlocking Revenue Potential: Leveraging Shopping Data and SEO Insights for Enhanced Customer Acquisition"

Wondering about how airlines can boost revenue using their own shopping and SEO data? This session explored ways to drive customer acquisition and revenue growth by leveraging this valuable data. We learned how over 100 airlines use these strategies to enhance load factor, increase search volume, an

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Breakout Session Video "Delivering Offer Optimization with Dynamic Offer Creation and Distribution"

As airlines transition to Offers and Orders, they are embracing offer optimization strategies like dynamic pricing for flights and dynamic ancillary bundling for optional services. But how can airlines consistently implement and distribute these optimized offers? In this panel, industry experts shar

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General Session Video "Commercial Autonomy: Roadmap to Retail Transformation"

This session with PROS experts defined the roadmap to commercial autonomy as the airline industry transitions to modern retailing through Offers and Orders. To succeed, airlines need to let go of their legacy past and gain full commercial autonomy. After discussing how we can rethink the commercial

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Fireside Chat Video "Airline Retailing Transformation: Commercial Implications"

The next decade will bring profound changes for airlines, affecting infrastructure, commercial operations, and customer experience. This session with Jost Daft, Head of Order Transformation at Lufthansa Group, and Surain Adyanthaya, President of PROS Travel, zoomed in on the massive implications of

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Fireside Chat Video "Airline Retailing Transformation: IT Implications"

In this session with Daniel Friedli, Managing Director and Partner with Travel in Motion, Surain Adyanthaya, President of Travel at PROS, and Serdar Gürbüz, SVP of Customer Solutions (Commercial Systems) & Analytics with Turkish Airlines, explored the profound changes the next decade w

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Breakout Session Video "AI-Fueled Innovation: Revenue Management"

Airline revenue management is undergoing significant transformation as the industry evolves. In this session, Justin Jander, Senior Director of Product Management at PROS, and Florian Martin, Head of Business Development and Methods and Solutions at Lufthansa Group, shared groundbreaking advancement

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Breakout Session Video "From Revenue Management to Full Offer Optimization"

This breakout session delved into the essential role of core revenue management capabilities and functionality in offer optimization. As the industry shifts to offer and order management, we explored the future of revenue management, examining which capabilities to prioritize or deprioritize. What'

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Breakout Session Video "Willingness-to-Pay: Leveraging AI to Liberate Analysts from Manual Availability Rules Management"

This breakout session explored forecasting based on price sensitivity instead of manual availability. We learned the A to Z of willingness-to-pay forecasting from airlines and PROS experts, discovering how this innovation helps combat buy-down and drive incremental revenue. Additionally, we examined

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