B2B Breakout Session "Transforming Digital Buying & Selling with Collaborative Quoting"

This breakout session highlighted how investments in CRM and CPQ have resulted in tremendous productivity gains for B2B sales teams. However, today’s buying experiences are rapidly evolving to meet customers' needs for convenience and flexibility through engaging digital experiences across all touchpoints of the buyer journey. Meeting your buyers in digital channels with self-service purchasing experiences is no longer an option but a necessity for growth and success.

What new approaches are you looking to apply to enhance your digital buying experiences?