General Session Video "Elevate and Conquer with AI-Driven Composable Commerce"

In this presentation, Heather Hershey, Digital Commerce Research Director, explored the transformative partnering of AI and composable commerce. We learned how integrating advanced AI within composable frameworks enhances operational agility and revolutionizes customer experience through personalized, real-time interactions, and predictive insights. This session armed us with the strategic knowledge to harness these technologies for competitive advantage, enabling our business to adapt swiftly and effectively to ever-evolving market demands and consumer expectations. What insights or strategies did you find most valuable for integrating AI and composable commerce in your business?