General Session Video "Commercial Autonomy: Roadmap to Retail Transformation"

This session with PROS experts defined the roadmap to commercial autonomy as the airline industry transitions to modern retailing through Offers and Orders. To succeed, airlines need to let go of their legacy past and gain full commercial autonomy.

After discussing how we can rethink the commercial organization and reengage in open and winning partnerships, what insights did you find most valuable for achieving commercial autonomy in your airline business?