Summary The significance of Search Engine Marketing (SEM) lies in its capacity to enhance visibility on search engine results pages. Not only does it boost awareness by up to 80%, but the Pay-Per-Click (PPC) model also enables businesses to customize campaigns effectively. This allows airlines to co

The Customer The Hyatt Inclusive Collection comprises 10 luxury all-inclusive resort brands catering to various travel styles. With over 100 resorts across Mexico, the Caribbean, Central America, and Europe, it’s one of the world's largest selections of all-inclusive hotels.   The Hyatt Inclusi

The customer Cyprus Airways is the flag carrier of the Republic of Cyprus – an island in the east Mediterranean. Its brand dates back to the 1940s and today, fully relaunched, the airline serves 17 destinations in Europe and the Middle East, carrying over half a million passengers annually o

ExxonMobil, one of the largest energy companies in the world, is tackling huge global challenges. Safely and responsibly meeting the global demand for energy is one of these challenges. Bringing affordable and sustainable energy solutions to the world is another. These are complex puzzles that requi

The Customer   Founded in 1921, Wilbur-Ellis is a global services leader in precision agriculture technology and products, as well as animal feed and specialty chemicals industries within agribusiness. Headquartered in San Francisco, the company has 4,400 employees committed to developing stron

The phrase "dynamic pricing" continues to be a hot topic in the airline industry. However, the definition of the phrase seems to vary.  I wrote this blog to clarify what the PROS stance on the phrase is.  Regardless of the exact way it is defined, the common theme is that the static natur

Langevin brings proven track record of building strong brands and helping accelerate ARR growth HOUSTON, November 7, 2024 – PROS Holdings, Inc. (NYSE: PRO), a leading provider of AI-powered SaaS pricing and selling solutions, today announced the appointment of Colleen Lan

Modern buyers expect quick turnaround and accurate price quotes right out the gate. When your sales team is unequipped with the proper tools to confidently deliver winning prices, the customer experience can be tarnished, leading to lost sales. PROS AI-based price optimization software i

We're excited to announce the release of our Fall Platform Updates! This latest release brings advanced solutions to elevate the way businesses operate, enabling smoother transactions, optimized pricing, and stronger customer relationships. Discover these powerful tools designed to drive growth and

Innovation for the Next Generation of Offers It is event season in the airline industry, and PROS is excited to announce the PROS Platform Travel Fall Release 2024—a testament to our relentless efforts to help our airline customers outperform by extracting more value and efficiency for their

We’re excited to share the highlights of the PROS Platform B2B Fall 2024 release. This latest release is packed with a brand-new rebate functionality, enhanced features and valuable, time-saving usability improvements. Every release is a testament to our commitment to help our customers outper

How can a collaborative design approach enhance your platform experience? This session discussed PROS user-centered design strategy to deliver a platform experience tailored to YOUR needs. We explored how this approach helps create intuitive interfaces and streamlined workflows, driving adoption of

Did you know PROS Revenue Management can free you from the complexities of manual processes and empower your team to focus on strategic growth? Revenue management software for the airline industry plays a crucial role in optimizing revenue and improving profitability. PROS Revenue Management in

Food companies are faced with the challenges of narrow margins, volatile commodity prices, limited visibility into the effectiveness of spend, slow reactions to market changes, and lengthy quote turnaround times; don’t face these challenges with manual processes and legacy systems. Download th

Chemical companies are faced with the challenges of supply chain restraints, fluctuating feedstock prices, environmental regulations, and changing consumers demands. How are you growing market share and margins through the complexities of the market? See the guide below to learn: Strategies for nav

Offer and Order Management is the talk of the airline town, so to speak, these days. Because of that, we need to make sure that airlines have the right tools to put together a strategy that helps them today as well as into the future.  In this Phocuswire interview, I answered some questions on

In an industry where a vast array of products are delivered to diverse customers through multiple channels, the need for efficient digital strategies have never been more crucial. The PROS Platform empowers distributors to automate pricing and sales processes to optimize the customer experience and

The customer airBaltic is the leading airline in the Baltics. For 3 decades the airline has been connecting the Baltics with more than 70 destinations in Europe, the Middle East, North Africa, and the Caucasus region, today serving more than 130 routes from 5 bases.     To support its gro

Executive Summary   The chemical industry has historically struggled with pricing its products and earning healthy margins. This problem has only gotten worse in recent times due to intense competition, increasing demands from customers, consumers, regulatory  agencies, and the accele

Hervé Charbonnier, E-Commerce Manager chez Saint-Gobain Building Glass Europe, explique comment la solution eCommerce de PROS leur a permis d'optimiser le temps de leurs équipes et donc de multiplier leur chiffre d'affaires. Hervé Charbonnier, eCommerce Manager at Saint-Gobain